The Logo of a company is its most important aspect. Albeit very small, but it can make a huge impact on your reputation. Along with your name, your logo becomes the brand recognition point for you if you get successful. So, making it creative instead of just words is definitely necessary.
Most of the times, people keep experimenting with different logo designs. This is fine and acceptable if you are a start up, and not many people know about you. But if you are a brand which is successfully established, you should always think multiple times before taking such action. Since your logo is already established in people’s minds, altering with it more often leads to a lot of confusion. And that is why companies change logo in such a way that people hardly notice the difference.
Logo Characteristics
Firstly, let’s talk about what a Logo should be. The 5 Characteristics of a good logo are – simple, scalable, memorable, versatile, and relevant. Let’s take them one by one. A logo should be simple, because that is what people will remember easily. In other words, they will be able to recognize your logo if it is simple.
It should be scalable, that is it should be easy to do little modifications in it without attracting much attention. Logo should be memorable and impactful. It should be designed in such a way that people get impacted by it immediately, and it leaves it impression on them to memorize. Versatile – The logo should look good anywhere you use, even when you have printed it. And last, it should be relevant to your business or your practice.
You can visit Logo Design UK‘s Official website and check their portfolio. They have some impressive logos which you can design.
Now, if you are a start up, how exactly should you design your logo in order to make an impact? Let’s look at some tips to answer your query.
Color is Important
When you think of your brand, you need to form a clear image in your mind regarding each and every aspect. Where bright colors can easily attract attention, they may also seem very harsh. Light colors can imply sophistication, but they can be easily overlooked. So have a look at what personality each color has, and then see which color personality resonate with your brand image.
Name
Most of the companies make a drawing of a logo and use that. But if you have noticed, maximum successful companies use their own name in a logo. So, there definitely is power in a name. Ideally, your logo should have your name as well as some symbol. But you can also just write your name stylishly.
Easy and Flexible
Your logo should be simple and flexible. Do not make it way too creative that you are unable to make some changes if you need in future. Make it interesting, instead of complicated. It should be such a way that it fits perfectly in any kind of background. Take an example of Amazon. It uses its name as the logo. But it also has an arrow mark, which points from a to z, indicating wide range of inventory.