Throughout the world, Android is the largest selling operating system. More than 85% of the smartphone market is captured by Android alone. So it is obvious that Android apps are used in excessively large numbers.
From games to social media apps and other business apps, Android apps have a huge market base. And hence, it is obvious that the competition in this is excessively huge. While for businesses, this competition usually does not matter. But in the case of games, one needs to excessively promote and market his game in order to get some good sale numbers.
So how are you going to take this ahead? How will you promote your android games through online platforms?
Facebook Ads
Most of the app downloads that take place on Android, happens through Facebook advertisements only. In between the videos, you might have noticed video ads popping up of few seconds. This is one of the best ways to promote your game, since a user cannot ignore those advertisements if he has to watch his video.
This paid medium will give you guaranteed game installs, thereby increasing your sales. Through Facebook Ads, you can wisely set your target audience to increase the percentage of conversions. Choose various factors such as age, gender, location, interests, etc. to narrow down your audience.
Get backlinks
You need to have as many backlinks to your game in the app store, as possible. Use guest posts, social media, high authority sites, etc. to generate high quality backlinks. Promoting this way will ensure that maximum people have the visibility to your game and Google ranks your game in the top searches.
Optimize your app
Promotions start from the home place itself. When you have submitted your android game to the app store, have you optimized it well?
You need to be careful of the fact that the user interface of your game is nice and attractive, and the application is complete. Don’t submit the partial application to the app market. This may result in bad ratings, thereby pushing your game out of the market. So target towards getting high user ratings in the initial phase of your app submission. With this, Google will automatically take your game higher if you have good ratings.