Live Streaming is the next best thing in Digital Marketing, that various companies are taking up.
Why?
Have you ever noticed video results coming up in Google searches? Apart from YouTube results, you will also notice normal websites popping up for their video content. Video Marketing has truly become an increasingly preferred stream of Digital Marketing.
It is becoming popular, because it helps companies to personally connect with their audience. And so, businesses are trying to make it a routine in their online marketing. Starting from a basic introduction about the company and products, to sharing personal experiences and much more, Video Marketing is flooding everywhere.
And one of the popular niches of video marketing which is changing the game of digital world, is the live videos. Some popular examples of the same include Tata Sky, Satellite Streams, Hotstar, and so on.
So if you are also planning to include live videos in your website, this is just the right article for you. Here I am going to share how you can show live streaming directly on your website.
Set up the live streaming
Firstly, you need to have the right equipments at hand. Below are some of the equipments you will need. And you can easily carry them wherever you want to go and record.
- Camera
- Batteries
- Tripod
- Microphone
- High Speed Internet connection
- Memory Card
Once you have set this up, it is time to connect this to your laptop or computer from where you want to send it. For that, you would need an encoder, either hardware or software, that would convert your camera feed to the streamable data.
Select a Video Host
There can be various speed issues or bandwidth issues if you host everything yourself. So, you need to choose an external video host that will host all your videos. Some of the popular examples for the same are Vimeo, YouTube, Wistia, and so on. Analyze all the options at hand and then pick one based on your future needs.
Post the live stream on your site
Last step – posting your live stream video.
Once you have connected the live stream and encoder to your video host website, you will get the required tools through which you can embed the video in your own website. You need to create the event for your video and make it live directly, or schedule a time. Once it is set up, you will get an embed code, which you can then use on your website to stream video live.